Achieving our goals starts with supporting yours. Grow your career, access top-tier health and wellness benefits, build lasting connections with your team and our customers, and travel the world using our extensive route network.
Come join us to create what’s next. Let’s define tomorrow, together.
DescriptionOur Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.
Job overview and responsibilities
The Senior Analyst Co-Brand defines the lifecycle marketing strategies for MileagePlus co-brand cardholders and develops/delivers marketing/promotional campaigns that drive cardholder engagement, retention and profitability. Responsibilities include optimizing card spend growth, card benefits engagement and leading retention efforts through targeting cardholders with down-trending behaviors. This role requires close collaboration with co-brand card issuing partners, Loyalty & Marketing stakeholders and other United/MileagePlus partners, as appropriate, to deliver programs, promotions, and communications.
- Marketing
- Lead, create and implement marketing campaigns to drive card spend engagement, reactivate card spend, and/or retain existing cardholders from card attrition
- Work with internal and external stakeholders in executing marketing campaigns in different channels including email, member statement, direct mail, online display and social media, among others
- Obtain approval from all internal and external stakeholders before launching marketing campaigns
- Perform competitive benchmarks and make recommendation about additional benefits required to make sure our co-brand cards remain competitive in the market
- Partnership program management
- Oversee program operations and resolve issue inquiries from partners and stakeholders
- Work closely with partner(s) on ad hoc projects focused on driving growth, retention and customer experience
- Analysis
- Collaborate with Data Analytics to measure effectiveness of retention and growth strategies and to develop future tests and promotions
- Establish on-going campaign implementation and tracking standards for more accurate result tracking
- Publish and present monthly cardholder engagement dashboard to a broader stakeholder group
Note: This position provides a hybrid work arrangement including 50 of the time spent onsite at our Chicago office location and 50 remotely.
QualificationsWhat’s needed to succeed (Minimum Qualifications):
- Bachelor’s degree in Business, Finance, Marketing or equivalent
- 3+ years of experience in marketing, sales, partnerships or project management required; 2+ years of relevant, analytics-focused experience
- Partnership marketing and integrated marketing knowledge
- Marketing strategy and execution across email, direct mail, and web channels
- Understanding of or prior experience in credit card or travel industry loyalty programs
- Strong analytical skills
- Strong written and verbal communication
- Planning and organization skills
- Ability to collaborate, gain alignment cross-functionally and manage conflicts
- Ability to manage conflicts
- Must be legally authorized to work in the United States for any employer without sponsorship
- Successful completion of interview required to meet job qualification
- Reliable, punctual attendance is an essential function of the position
What will help you propel from the pack (Preferred Qualifications):
- Master’s degree in Business Administration, Marketing, Finance, Marketing Systems or equivalent
- Prior experience in credit card or travel industry loyalty programs
- Innovation and continuous improvement skills
- Results-oriented mindset
- Bilingual skills English/Spanish or English/Portuguese a plus
The base pay range for this role is $79,800.00 to $103,966.00.
The base salary range/hourly rate listed is dependent on job-related, factors such as experience, education, and skills. This position is also eligible for bonus and/or long-term incentive compensation awards.
You may be eligible for the following competitive benefits: medical, dental, vision, life, accident & disability, parental leave, employee assistance program, commuter, paid holidays, paid time off, 401(k) and flight privileges.
United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. Equal Opportunity Employer - Minorities/Women/Veterans/Disabled/LGBT.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact JobAccommodationsunited.com to request accommodation.","industry":"Industry